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Amazon’s Prime Day set to top Black Friday, says ParcelHero

Amazon’s Prime Day today (July 11) is set to create a huge July sales bubble, and beat Cyber Friday and Black Friday figures, claims e-commerce delivery specialist ParcelHero.

The parcel comparison specialist said that Prime Day is likely to top US$3.5bn for Amazon if it continues its growth of US$1bn every year; and that’s not counting all the other e-commerce sites joining the Prime opportunity.

David Jinks, head of consumer research, ParcelHero, said, “Who has money to spare in late November? Christmas will be looming large, and I for one will have difficulties in making the case for a new Nintendo Switch. Prime Day’s timing is perfect and its potential is limitless – not just for Amazon Prime members, but also for eBay and the many other sites who climb aboard the Prime-Time bandwagon.

“Prime Day has the potential to easily overtake Black Friday and Cyber Monday, to become the biggest shopping day in the West. It grew from US$1.5bn in 2015 to US$2.5bn in 2016. At that rate it will top US$3.5bn this year: and that’s bigger than Black Friday (US$3.34bn) and Cyber Monday (US$3.45bn).”

And last year eBay was swift to get in on the act, promoting bargain prices over several days. Interestingly Macey’s site had 41% more visits on Prime Day last year, and Walmart’s was up over 20%.

“There’s little doubt that shoppers have swiftly acquired the taste for a summer shopping extravaganza, and when they can’t find what they want on Amazon, they are happy to go on the hunt elsewhere on the web,” added Jinks.

“Prime Day will have to go some to beat the US$17.8bn Singles Day achieves on November 11, largely in China. But Singles Day was inspired by single people treating themselves, and July is the perfect time for us all to be a bit indulgent.”

July 11, 2017

Written by Daniel Symonds

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