MediaMarkt expands European delivery options using MetaPack

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MediaMarkt, Europe’s largest consumer electronics retailer, has installed e-commerce delivery technology from MetaPack, providing its customers with more delivery options at the point of purchase including guaranteed delivery dates.

The implementation of MetaPack Options means that details regarding home delivery, click and collect, and pick-up and drop-off networks can be displayed on each product page and again at the checkout. MetaPack Options provides access to more than 400 carriers, enabling MediaMarkt to control and define its delivery options in line with business rules and operational requirements.

Eric Schoenmakers, director e-commerce at MediaMarkt, said, “The e-commerce market for consumer electronics has never been more competitive. As such, it’s imperative that we’re able to offer our users the best possible experience from the first touch on our website all the way through to delivery in the hands of our customers.

“The inclusion of MetaPack into our e-commerce system will provide a higher level of convenience for our consumers, enabling them to determine when and where their parcel will be delivered – down to the exact day, location and time.”

Bruce Fair, chief revenue officer at MetaPack, said, “Delivery is a critical part of a customer’s e-commerce experience and, when retailers don’t get it right, the impact can be profound. Indeed, our MetaPack 2016 State of eCommerce Delivery Consumer Research Report revealed that an astounding 45% of consumers have abandoned a basket on a retailer’s e-commerce website because of unsatisfactory or unavailable delivery options.

“It’s clear that today’s consumers expect their products to be delivered when and where they want them. We’re extremely happy to be working with MediaMarkt to address this demand head-on, taking its delivery options to the next level and thereby helping the retailer to differentiate itself further in a highly demanding market.”

October 31, 2017

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Dan joined Postal and Parcel Technology International in 2014 having spent the early years of his career in the recruitment industry. As assistant editor, he now produces daily content for the website and supports the editors with the publication of each exciting new issue. When he’s not reporting on the latest logistics news, Dan can be found apprehensively planning his next DIY project for his new home.

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