DPD launches new campaign #LawsOfDelivery

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DPD has launched digital communications campaign #LawsOfDelivery across 20 countries in Europe, showcasing its services to e-commerce shoppers.

With the development of e-commerce and evolved digital interfaces, consumers are gaining more control on their purchases, including delivery; and e-shoppers are now keen to adopt new and innovative delivery options, such as real-time tracking, flexible delivery time, and the ability to plan or reschedule.

The campaign highlights services that DPDgroup developed specifically to ease online purchasing, such as predict, pick-up, live tracking and return solutions.

The digital campaign targets 18-39-year-olds, who make up 75 million e-shoppers in Europe. It was created in a collaborative way between local and global communications teams, produced by Supper, with media buying entrusted to Starcom.

The campaign is set to run from April 23 until mid-June.

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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