Post-Expo 2015: New automatic inserting solution for direct marketing unveiled

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Muller Martini, a developer of print finishing systems, has revealed its new MailLiner gathering system at Post-Expo in Paris. The new system has been developed to provide direct mailers with a solution for the automatic finishing of inserts without the need for expensive carriers.

According to the company, direct mailers of unaddressed advertising are being hit by high wage costs for the gathering and distribution of insert sets. The MailLiner offers a simple and cost effective solution for the sorting of unaddressed advertising mail.

Based on the FlexLiner newspaper inserting system, the MailLiner has been developed specifically for direct marketing. “The gathering system, which is coupled with the FlexPack bundle builder and controlled by the Connex.Mailroom system, is unique in the market and provides new options for the automated direct mailing of leaflets thanks to its high-performance folding process,” said Volker Leonhardt, sales and marketing director at Muller Martini Print Finishing Systems. “And since no additional carrier is required, our new system is not only cost-neutral, but also environmentally friendly,” he added.

At the gathering line of the MailLiner, one of the inserts is used as a cover and folded using an air blade – a patent-pending innovation by Muller Martini – after all the other inserts have been applied. The gathered insert sets then enter the FlexPack. Since the integrated bundle builder, unlike other compensating stackers, does not compensate layers, it comes into its own here. First, the individual inserts can have different sizes, without the insert sets becoming unstable. Second, the various bundles can be of different sizes without losing stability.

September 29, 2015

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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