SingPost and AXA Insurance launch AXA@POST Virtual Assist

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AXA Insurance and SingPost have launched a pilot for AXA@POST Virtual Assist, a digital sales advisory service that virtually connects SingPost customers with AXA Financial Consultants who can provide high-quality advice and services.

This is the first advisory service in Singapore that provides financial advice to customers remotely, coupled with the ease and convenience of online application for insurance solutions for their car, home, family, travel, business, savings, health, and life protection and investment needs.

With AXA@POST Virtual Assist, SingPost customers will receive end-to-end sales advisory services via a live, interactive video feed. Users can get advice on their financial needs and goals, receive advice on insurance solutions based on suitability, and complete the entire insurance application online in one sitting.

On-site SingPost financial services ambassadors (FSAs) will guide customers to the AXA@POST Virtual Assist booth, where they will begin their discussion with an AXA Financial Consultant via a video interface.

The service is currently available at three key SingPost post offices: Jurong East Post Office in Westgate mall, Orchard Post Office in ION Orchard mall, and Pasir Ris Post Office in White Sands mall.

Marjorie Ooi, senior vice president, post office network and financial services, at SingPost, said, “AXA@POST Virtual Assist dovetails with our Smart Post Office vision, where we seek to provide omnichannel access to postal and other essential services via our brick-and-mortar post offices and digital self-service platforms such as SAM and POPStation.

“Offering a hybrid of both in-person and virtual interaction, AXA@POST Virtual Assist has been well received by our customers, from digital natives to those transitioning into the digital age.”

Sean Goh, managing director, life, at AXA Insurance, commented, “AXA believes in leveraging technology to better serve our customers. With AXA@POST Virtual Assist, we’re delivering on that promise by taking a step forward to provide a seamless end-to-end service digitally and ensuring high-quality personalized financial advice is readily accessible.

“We remain committed to working with SingPost to provide innovative and value-added services to enhance the overall experience for our customers in this digital age.”

AXA@POST Virtual Assist will enhance distribution efficiency at SingPost’s post offices, enabling more customer engagements where there may be space constraints for expansion. Resources may also be better optimized through more flexible deployments of SingPost FSAs that better match footfall patterns across different branches and times.

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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