SingPost remodels organizational structure to reflect changes in the business

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Singapore Post (SingPost) has unveiled its new organizational structure following a number of recent business acquisitions intended to strengthen its e-commerce service offering. The new management structure will be based on four pillars comprising e-commerce, postal services, corporate services, and logistics and operations.

Marcelo Wesseler, CEO of SP eCommerce, a SingPost subsidiary company, will lead the group’s e-commerce business. Wesseler will be relocated to the USA following the acquisitions of American firms TradeGlobal and Jagged Peak.

Woo Keng Leong, senior executive vice president and CEO of postal services, will focus on the sustainability of the mail business and will also be responsible for international postal relationships.

Goh Hui Ling has been appointed as deputy CEO for international mail. Ling will focus on the sustainability and growth of the international mail business and will also continue to oversee business relations with e-commerce operator Alibaba.

Dr Sascha Hower, group chief operating officer of SingPost and CEO of Quantium Solutions, is responsible for the operational transformation of the group and will lead operations under Quantium Solutions, the international arm for SingPost’s e-commerce logistics business. Dr Hower will also oversee the integration of logistics acquisitions across the region, including CouriersPlease in Australia.

Mervyn Lim, group chief financial officer, has been appointed deputy group CEO of corporate services. Lim’s portfolio will cover post-merger integration, investor relations, human resources, legal, corporate secretariat, and property development and management.

Lim Ho Kee, chairman for SingPost, said, “SingPost started transforming its business in 2003. Despite the success we have had in developing an e-commerce business, we must now focus on integrating our global acquisitions and investments in postal operations. We are taking the group forward to the next stage of its transformation.

“Our mail business has been, and will continue to be, the backbone of our growing e-commerce deliveries. As a national service provider with public postal service obligations, SingPost will continue to focus on the quality of service in Singapore as well as the sustainability of the mail business. Our management team is now being organized to clearly focus on integrating various areas for greater shareholder value, accelerating the growth of the global e-commerce business, maintaining sustainability of the mail business despite the declining letter mail volumes, and expanding the group’s logistics business and operations.”

Dr Wolfgang Baier, group CEO, SingPost, said, “The changes in the organization structure help us to develop and deepen our management bench strength. It sharpens our focus on the four pillars as we transform into a digital company.”

November 19, 2015

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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