TNT launches soccer-themed marketing campaign

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Express delivery company TNT has launched a soccer-themed pan-European marketing campaign designed to improve customer loyalty and attract new customers. The ‘Keep Scoring with TNT’ campaign, designed by Etcetera/Red Urban, will run across 32 European countries, the USA and Canada.

A highlight of the campaign is an online soccer game, allowing customers to shoot penalties on a virtual soccer table. Companies will be able to compete with one another and the best scorers could win prizes such as tickets to top European matches and soccer tables.

Some customers may also win discounts of up to 20% on shipments imported from or exported to Belgium, France, Germany, Hungary, Italy, Poland, the Netherlands, Spain, Sweden and the UK.

Raoul Sreenivasan, managing director of marketing, TNT, International Europe, said, “More and more customers are choosing to do business with TNT online and we want to make it even easier. Online engagement is central to our marketing campaign. The game goes to show it can be fun to work with us, in the true spirit of ‘The People Network’.”

Alongside the game, the campaign includes direct marketing (DM), e-DM, giveaways, personalized videos, driver leaflets, weekly game updates and a social media campaign.

TNT’s latest marketing campaign is part of a wider effort to deliver a quicker and easier online experience for customers, particularly SMEs. The company is rolling out a new online booking tool, which provides instant price estimates and transit times for TNT’s express delivery options. This tool allows customers to compare and choose the right service for their individual needs. It also integrates Google technology to find and display collection and delivery addresses.

To play the online soccer game click here.

September 16, 2015

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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