Royal Mail launches tracked email notifications for international parcels

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Royal Mail has launched a new service that will give overseas customers of UK-based retailers a more convenient way to track their parcels. Tracked email notifications, available as a free add-on with all Royal Mail International Tracked products, is designed to ensure customers have a clearer idea of where their order is as it travels to its final location.

Initially available to customers who have a business account with Royal Mail, the service provides recipients with a series of push emails alerting them when their item has left the UK, arrived at the receiving country, entered and cleared customs, and been delivered or delivery has been attempted.

As the tracking notifications are delivered direct to the customer’s inbox, there is no need for customers to log in to a separate website for an update. This delivers a more streamlined and transparent service, giving consumers added confidence in their retailer. The system will also let recipients know when their delivery has arrived or whether it is still in customs.

Royal Mail will provide the retailer with a link that they can embed into an email to their overseas customers. This will enable customers to select the notifications that they would like to receive, as well as their preferred language. Available languages include English, French, German, Spanish, Italian, Portuguese, Danish, Russian and Greek.

The service is available in all countries that Royal Mail sends International Tracked products to, with the exception of Argentina and Ecuador.

September 26, 2017

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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