UK Mail in brand refresh

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Post and parcel delivery provider UK Mail has undergone a total brand refresh including a new logo, strapline and website.

The modernized visual identity is based on the company’s British heritage with subtle tones of red and blue. The ‘We deliver’ strapline has been brought back from the company’s former brand Business Post and the website has been redesigned to provide an improved user experience.

Peter Kane, chairman of UK Mail Group, said, “As a leader in the UK mail and parcel delivery market, our visual identity needed to evolve for us to remain competitive. Our new brand will align with our growing service offerings and continue to extend the customer experience to the delivery door.”

Ros Hunt, marketing director, UK Mail, said, “Our new brand assets have been in progress for the past 12 months and we are extremely pleased to finally share our modernized identity. Our refreshed look and feel will create a greater sense of brand unity across our business and comes at no better time for us; as the continued growth in the online retail environment means our brand’s exposure is always increasing. Today’s reveal is just the start of our improvements.”

April 12, 2016

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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